About us

Our company

We do everything with passion and love!

LBI EOOD is a Bulgarian 8 year company that is the manufacturer and brand holder of BEAULINE and a distributor of cosmetics and beauty supply of the same trade mark and recently had their first affiliate company BeautyBase LLC registered office in Los Angeles, USA. The LBI EOOD company is situated in Sofia. The trade mark BEAULINE has become famous as cosmetic line of Miss Bulgaria 1991 - Lubomira Slavcheva. She was successful model with more than 25 years experience in beauty and fashion, a participant in prestigious world beauty contest Miss World and she is our beauty ambassador! She runs and manages the company herself and ensures the highest quality of all our beauty products and services to you. We are a company which combines the richness of Bulgarian herbal extract with other rare plants, butters and precious essential oils from all over the world. Our products do not contain synthetic fragrances and colorants, petroleum products or GMOs. Our products are not tested on animals and never will be. All our products however, are tried extensively by us and then tested and certified according to EU legislation.

  • Top quality products
  • Best customer service
  • 14-days money back guarantee

Our store address 

84 Vasil Levski Blvd, Sofia 1142, Bulgaria

APOTHECA BIObeauty shop

Our goal

Premium products for healthier tomorrow! We believe that organic care is the healthier and better choice for everyone.

Company address


Bulgaria, 1303 Sofia

Ul.Odrin bl.14 vh.B

Contact us at:

[email protected]

[email protected]

DUNS number 503473644

For distributions in the USA contact:

BeautyBase LLC at

[email protected]